Module 4.6 Radon

In a previous course, I created an awareness campaign for Radon called, the "Breath Better" campaign. 

Several studies have been conducted that demonstrate the apathy of population response to radon exposure. This apathy stems from two main causes; through the fact that most people don't know about the issue and the little amount that do, actually do not consider the radon risk as a public health concern (Molla & Wampler, 2017). To bridge this gap, I would center an awareness campaign on evicting an emotional response. However, individuals might find it off-putting to spend $800-$2500 on radon mitigation. This is an expensive investment and may hinder the target population's cue to action. As a result, the vision of the Breath Better Campaign is to increase the public knowledge, perceived severity, and perceived susceptibility. It is essential for the public to know that Radon is the second leading cause of cancer, and know radon gas occurrences and geographic distribution.

Some critical stakeholders I would include in this campaign are the American Lung Association and national government entities like the U.S. Department of Housing and Urban Development. The U.S. government has established a working action plan that is to span between 2015-2020, known as the Federal Radon Action Plan (FRAP). It would be of best interest to collaborate with FRAP or use FRAP as a resource for future Radon Prevention measures.